Custom Work
Custom work is research built for your team on questions our existing research does not already answer. It is priced separately from your subscription.
Get in touch to talk about a project.
How It Works
Section titled “How It Works”Our research team works as an extension of your product organization, taking the questions your team does not have the time to answer internally. Each project is scoped up front in writing and sized in project blocks.
What You Get
Section titled “What You Get”You have visibility throughout the project through a shared Google Doc, a dedicated Slack channel, and weekly check-ins, where you can review progress and give feedback.
At the end you receive:
- A Google Doc with findings and recommendations.
- A Google Sheet with the supporting data.
- A Google Drive folder with screenshots and captures.
What We Cover
Section titled “What We Cover”| Topic | Example questions | How we approach it |
|---|---|---|
| First time user experience | Where do players drop off in the first session? How do the top apps introduce tutorials, rewards, and early monetization? | We capture the first five to seven hours of play across leading apps, tracking onboarding patterns, friction points, and monetization timing. |
| Economy analysis | Where is the economy leaking value? How do competitors pace rewards, sinks, and progression? | We play through early and mid-game across spend profiles, mapping faucets, sinks, and rewards. |
| Competitive monitoring and benchmarking | How do we compare with direct competitors? What are they doing that we are not? | We run a structured teardown across feature set, monetization, live ops design, and content, and deliver a comparative report. |
| Monetization and pricing | How are leading apps structuring offers and conversion points? Where are the biggest opportunities? | We inventory in-app purchase offers, triggers, and conversion tactics across comparable products. |
| User acquisition and growth | Which creative trends and channel strategies are working? Does acquisition match the actual experience? | We audit ad creative, network activity, and social channels, then assess how acquisition messaging connects to the early game. |
Getting Started
Section titled “Getting Started”- Fill out the intake form.
- If your question can be answered from research we already hold, we compile it and send it as part of your subscription. That is Research Rangers.
- If it cannot, we discuss scheduling, pricing, and what would most help your team.
- We outline the project in a shared Google Doc.
- You receive the work by the agreed date.
Pricing details are on our consulting page.